Bot Traffic IndexThe bot problem, quantified

How much of your traffic is not human?

Bot Traffic Index tracks automated traffic against ecommerce storefronts - what the bots do, what they cost, and how to tell real shoppers from everything else.

Latest

What Share of Ecommerce Traffic Is Bots - and Why Your Number Is Probably Wrong

Industry reports put automated traffic near half of all web requests. Your storefront's share depends on what you sell and how you count - and your analytics are almost certainly inflating it or hiding it.

The Economics of Inventory Bots: Who Pays When Bots Buy First

When automated buyers clear your drop in seconds, the direct revenue still lands - but the customer relationship, the data, and the brand take the loss.

Quick answers

Frequently asked questions

What is the first thing to check on this topic?

Start with the workflow described in the article itself and test it with the real tools your visitors or customers use. A quick pass in production usually reveals whether the problem is in the template, a third party script, or the content itself.

How often should this be rechecked?

Recheck after every theme, app, or policy change, and on a regular schedule if the page drives revenue or signups. Small updates are the most common cause of a quiet regression.

What should be documented when a problem is found?

Record the page URL, the date, what failed, and who owns the fix. That short record makes the next audit faster and stops the same issue from being debated from scratch.