# Bot Traffic Index

Source: https://bottrafficindex.com/

Bot Traffic Index tracks automated traffic against ecommerce storefronts - what the bots do, what they cost, and how to tell real shoppers from everything else.

## Latest

## [What Share of Ecommerce Traffic Is Bots - and Why Your Number Is Probably Wrong](blog/bot-traffic-share-ecommerce.md)

Industry reports put automated traffic near half of all web requests. Your storefront's share depends on what you sell and how you count - and your analytics are almost certainly inflating it or hiding it.

## [The Economics of Inventory Bots: Who Pays When Bots Buy First](blog/inventory-bots-economics.md)

When automated buyers clear your drop in seconds, the direct revenue still lands - but the customer relationship, the data, and the brand take the loss.

## Quick answers

* [What is bot traffic on an ecommerce site?](https://bottrafficindex.com/answers/what-is-bot-traffic.md)
* [How much bot traffic is normal for an online store?](https://bottrafficindex.com/answers/how-much-bot-traffic-normal.md)
* [Do bots affect Google Analytics and ad performance?](https://bottrafficindex.com/answers/bots-skew-analytics.md)
* [How do you block bot traffic on a storefront?](https://bottrafficindex.com/answers/how-to-block-bots.md)
* [Is all bot traffic bad for ecommerce?](https://bottrafficindex.com/answers/are-all-bots-bad.md)

## Frequently asked questions

### What is the first thing to check on this topic?

Start with the workflow described in the article itself and test it with the real tools your visitors or customers use. A quick pass in production usually reveals whether the problem is in the template, a third party script, or the content itself.

### How often should this be rechecked?

Recheck after every theme, app, or policy change, and on a regular schedule if the page drives revenue or signups. Small updates are the most common cause of a quiet regression.

### What should be documented when a problem is found?

Record the page URL, the date, what failed, and who owns the fix. That short record makes the next audit faster and stops the same issue from being debated from scratch.